Temporary Digital Marketing Manager-Parental Leave Cover
New Museum of Contemporary Art
Organization Description:
ABOUT THE MUSEUM
The New Museum’s mission is simply “New Art, New Ideas.” Founded in 1977 by curator Marcia Tucker with a bold vision of presenting contemporary culture in a critical and scholarly context, the New Museum has been a leader among contemporary art museums for over 40 years and is among the most respected internationally for its risk-taking curatorial program. The New Museum is a center for exhibitions, information, and documentation about living artists from around the world, focusing on emerging and under-recognized voices, and providing a platform for the artists who are defining our cultural moment. In 2007, the New Museum made history with the inauguration of its first permanent building at 235 Bowery designed by the Tokyo-based firm SANAA. Since that time, over 4 million have visited or attended programs and events, and the Museum has 155 exhibitions featuring over 600 artists from 60+ countries in our galleries, as well as over 1,200 public programs ranging from live performances, conferences, residencies, screening, after-school programs, and family days.
For more information about the New Museum and its programs, please visit http://www.newmuseum.org.
Equal Opportunity Employer
The New Museum of Contemporary Art believes that all persons are entitled to Equal Employment Opportunity and we do not discriminate against our staff members or applicants for employment because of race, creed, color, religion, national origin, gender identity and expression, sex, age, disability, marital status, political affiliation, sexual orientation, genetic information, or veteran or citizenship status provided they are qualified and meet the requirements for the job. The New Museum provides reasonable accommodation to candidates with disabilities. As per New York State Guidelines, all candidates hired must be vaccinated with the COVID vaccine.
Position Description:
The New Museum seeks a Digital Marketing Manager to provide temporary coverage for a five-month period, for a colleague on parental leave who will provide key contributions to the New Museum’s digital marketing, communications, and content strategies. This role is responsible for the implementation and tracking of website updates and digital and email marketing campaigns in service of building awareness for the New Museum’s exhibitions, programming, and partnerships through robust content production and distribution across digital platforms. An experienced project manager, the Digital Marketing Manager is an integral member of the Department of External Affairs team and reports to the Director of Marketing and Digital Strategy.
Reports to:
Director of Marketing and Digital Strategy
Job Requirements & Responsibilities:
RESPONSIBILITIES
– Oversee web production for New Museum, including liaising with external website developers to coordinate rolling updates and debugging; collaborating with internal stakeholders on content development, review, production, and publication
– Work cross-departmentally to update web content (event pages, exhibition pages, visit page, membership page, etc.) in a timely manner in conjunction with institutional messaging and deadlines, and following website and brand guidelines
– Work closely with departments across the Museum to promote and market exhibitions, events, and other initiatives, including by not limited to: New Museum Store, NEW INC, membership, Rhizome, etc.
– Manage and track analytics across web, email, and OOH digital advertising (where applicable) during fixed term, and use analytics to assess conversions and adjust strategy when needed
– Oversee the Museum’s email marketing program using Mailchimp, ensuring consistent quality, formatting, tone and voice, and maintaining lists and audience segments
– Manage institutional email calendar and timelines for all email communications (newsletters, invitations, etc.), working cross-departmentally and ensuring campaigns are created and deployed on schedule
– Work with internal stakeholders to determine content for monthly e-newsletters; design, route, test, and deploy
– Conduct A/B version testing to optimize messaging for segmented audiences to increase conversions, engagements, and subscriptions
– Liaise with event-producing departments to track ticket sales across promotional cycles to gauge if additional support and messaging is needed
– Contribute to implementing strategies for email acquisition online and on-site
– Be a key stakeholder contact, clarifying strategic requirements, clearly translating complex ideas into concrete solutions, and managing diverse organizational expectations
– Under the supervision of the Director of Marketing and Digital Strategy, liaise with external vendors to implement OOH and digital marketing campaigns, including project coordination, asset creation, and reporting
– Oversee production standards and ensure that the New Museum’s digital products conform to consistently high production values and provide elegant user experiences
– Support project management for Bloomberg Connects, inclusive of weekly content meetings, data review and reporting, and interdepartmental development and execution
– Create partner event listings and calendars on external sites.
Additional responsibilities
– Collaborate on the creation of engaging content for an array of digital communications, including website, email, and social media
– Engage with other institutions to stay current on trends, exhibitions and industry practices.
Candidate Qualifications:
QUALIFICATIONS
– Minimum 3 years of experience in digital marketing or related field
– Strong knowledge of Mailchimp (familiarity with the API and 3rd party integrations a plus)
– Experience with Google Analytics
– Experience working with the latest web and mobile production standards and practices, social media tools and platforms a plus
– Experience writing SEO page descriptions and image alt text a plus
– Fluency in Adobe Creative Suite and Microsoft Office
– Demonstrated experience working managing the development of marketing campaigns, digital products, technologies, and experiences
– Fluency in HTML and CSS, with a working knowledge of PHP a plus
– Exceptional organizational skills and a keen eye for design and detail
– Experience with project management tools (Asana a plus)
– The ability to prioritize and manage requests from various stakeholders
– The ability to juggle multiple projects on deadline, work under pressure, and take initiative
– Humor, kindness, empathy, and the ability to accept and manage feedback
– Excellent writing and proofreading skills
– A proficiency with internet culture and close familiarity with the tools and the landscape of the digital world.
Preferred
– Ability to design and implement user testing scenarios
– Knowledge of Amazon AWS, particularly CloudFront and S3
– Interest in contemporary art and museums
– Experience working at a non-profit or arts
Position Type:
Temporary coverage for a five-month period, for a colleague on parental leave
Union Status:
Non-Union
FLSA Status:
Exempt
Salary or Compensation:
$72,340.39
Organization or Project Website:
https://www.newmuseum.org
Application Info:
Visit here to apply:
https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=1f6b9d4e-d9c9-4a65-9886-3ae2bc274c25&ccId=19000101_000001&source=CC2&lang=en_US&selectedMenuKey=CurrentOpenings&jobId=511615